Website Copywriting
50 milliseconds. That's all you get before human intuition establishes the visuals of your site as credible—or not.
With website copy, it's more forgiving. You get 2.6 seconds. A luxury, right?
Not exactly. Let's put it this way. There's no time for a "funnel" introduction; no space for hedging. Empty jargon is out. Congestion is out. You can't be too subtle—but you can't be pushy, either.
Most web copy is generic. A lot of it is cluttered. Some of it plays small. What the heck??
Find It & Read It
Effective web copy takes clean thought and a fresh outlook. It takes the ability to make the intangible real. It takes a thorough knowledge of your brand: who you are, what your business is, what sets you apart, and who your market is. Down to the way they dot their I's.
If you don't know the answers, we will. Once we go to school on you.
As with our web design, we are chameleons—changing our voice based on you, your targeted environment, and your preferences. We immerse ourselves in your culture, and emerge with custom positioning, voice, language, and strategic, search engine-optimized (SEO) messaging that appeals to your specific audience—and is fully integrated with your branding, your web design, and all of the other elements of your site.
The writing of Jean Tang, our Copy Director, draws liberally from her background as a travel writer, lawyer, and musician. She is a word photographer: painting dazzling imagery with razor-sharp precision, and setting it to rhythm. Her copy is designed to pull and attract.
