Content Management System (CMS)

First, we craft a custom-branded, custom-designed, and custom-written website. A website that feels like we read your mind.

Then, we give you a platform for it. Like a CMS—only better.

We call our system an “Advanced Marketing Platform” (AMP). Here’s what it incorporates:

• Nightly indexing
• A website search engine
• A integrated blogging system
• A forum or bulletin board (for reader comments—if you enable them)
• A social media marketing (SMM) tool
• An email marketing tool
• A content management system
• A portfolio and image management system  
• A CRM—for managing your customer relationships
• Cloud hosting—safe and secure

Get it? It’s not templated. It’s nowhere close to a brochure. It’s fresh and new, and ever-changing.

Let’s face it. If a prospect or lead thinks your site is outdated, they’ll think you’re outdated, too.

Increase Leads—and Lead Your Industry

To capture leads, and demonstrate yourself as a leader in your field, your site needs to burst with content that serves up useful information—and acts as a touchpoint for clients and leads.  

After all, businesses that stay in touch with their clients and prospects are better at retaining clients and closing new deals.

Our sites are marketing platforms. Built to make the phone ring.

Turn-Key Technology

If you’re like most of our clients, you don’t want to be bothered with techno-babble. All you care about is that your website is up and running—and your data safe and secure. That’s cool with us, because we handle everything. We manage the software. The database. The servers. We host. You just run your business. And occasionally, you post a blog, enter a new portfolio, or send an email to your mailing list with a few easy clicks.  

Components of Your New Site

Once you’re launched, you’re live. Go drink some Champagne, and celebrate.

But your story doesn’t end there. You’re going to want control of your site. If it sounds scary, it shouldn’t. Here are some common scenarios.

Scenario 1:  The New Guy
You hired a great new marketing director, and you need to put up his bio. You sign in as administrator, go to your ‘content management system,’ and make the changes in a few easy clicks. You can add a photo, too. Done!

Scenario 2:  The Last Project
You just finished a project, and you want to show it off. Go to your ‘portfolio and image management system.’ Then, browse for the photo(s) you want to include, type in captions, and click enter. There it is—up on a flash!

Scenario 3:  A Taxi Inspiration
You had an inspiration in the taxi just now, and you’re excited to write about it. First, you find your core keywords list. Then you type the blog post directly into your ‘integrated blogging system,’ hit enter, and voila! It’s in the blogosphere..and on your site.

Scenario 4:  The Visitor
This one isn’t about you. Someone you met at a business lunch goes to your site. He wants to find the blog post you were telling him about—the one about rising real estate prices. He goes to your site’s ‘integrated search engine, types in his search terms, and boom! There’s your post. Easy!

Scenario 5:  An Email For Some
You’ve got a newsletter you send out once a week. You pay a newsletter subscription service. Well, you can let them go, since your AMP has an ‘email newsletter management system’ to help you stay in touch. You get a custom-designed email template branded consistently with the website. Fill it in, and keep everyone informed!

Scenario 6:  A New Customer
It includes our Simple CRM that will allow you acquire new customers, retain old customers and manage your relationships with existing customers.

Scenario 7:  A Facebook Update
You’ve just hired that new guy, or put up that blog post. All of this can be automatically pushed to your company's social pages on Twitter, Facebook, and LinkedIn—and then monitored from your website. It’s super easy to get the word out—and then stay on top of where it goes.

By the way, your latest post—and everything else that happens on your website—gets indexed by Google every night. Your AMP updates your Google xml sitemap every time something happens on the site—automatically.

AMP also includes RSS feeds, permalinks, email updates, new content alerts, ‘email a friend,’ and all the social bookmarking tools you know, such as Digg, Delicious, and Yahoo Buzz.

These are a few of the many ways our system supports your ongoing marketing efforts.

By getting your content out into the world, more people learn about your business, which means more opportunities for business. Click here to take your business to the next level.