Recently, we started asking our new clients to fill out a questionnaire about our sales process.
We ask about what we did that was good; what we did that could use improvement; how we could make the complicated process of buying an advanced website easier.
I was surprised by the consistency of answers given our clients' wide range of industries and experience.
"Was there a sales process?"
Almost to a man, the answers we received back were "we liked that there was no sales pitch."
I've been selling and marketing things for a long time, so there is a process, but it wasn't until I started getting this feedback that I really took a moment to think about it.
It was clear that our clients aren't buying a website (but they don't know it; at least, not yet).